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NPD launches new service.
July 16, 2013
By: TOM BRANNA
Editor
Direct-to-consumer beauty sales is big business. How big? Nearly $2 biliion, accoridng to The NPD Group, which has launched a new service to track direct-to-consumer sales of fragrance, makeup, and skin care products sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers. “We are excited to share a more well-rounded analysis of the beauty market with this new tracking service,” said Diane Nicholson, president of U.S. Softlines, The ...
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